(2025)
About the project
We developed a brand strategy
and identity for NOVEL, a Cyprus
developer combining engineering
precision with personal care.
We studied the Cyprus market, competitors and three buyer groups, then defined the positioning, values and tone of voice.
The strategy maps the customer journey and content plan. The identity brings it together through the logo, visual system, guidelines and social media templates.
- 3Audience groups:
families, expats
and investors - 4Values: care,
precision, trust
and stability - 5Journey stages:
from discovery
to recommendation
Strategy and identity
( Big idea )
Better living, built on trust.
The brand stands for homes designed with care and precision. Its promise goes beyond construction: support for owners and their families continues after the keys are handed over.
Design idea
Engineering precision, human care and one clear visual language.
Sharp cuts and rounded forms give the wordmark and N symbol their character. The same geometry becomes a pattern for print, signage and social content.
Graphite, soft blue and Cygre typography keep the system calm and clear. Material textures connect it to architecture, while a shared grid holds each layout together.
Visual identity
